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Notes on doing this properly.

How we measure creators, how money moves, and what we will and will not claim. Written by the people building it, with the implementation open beside them.

Product

Explainable AI: how Nuvora reaches a decision

Our AI drafts campaigns, ranks creators and projects reach — and returns every factor and weight behind the answer. Why an AI you can interrogate beats one you have to trust.

4 min readRead it
Measurement

Follower count is the worst number on a media kit

Followers are the denominator in our scoring formula, not the numerator. Here is the arithmetic, the weights, and why a 9,000-follower creator can outrank one with 400,000.

4 min read
Payments

Escrow, not invoices: how creators actually get paid on time

Campaign money is funded before creators are invited, committed when they are hired, and released on acceptance — or automatically after five business days if nobody reviews. Here is the mechanism.

3 min read
Agencies

Paying 200 creators without a spreadsheet

What breaks when an agency scales from 15 creators to 200: reconciliation, client reporting, approval bottlenecks and VAT. A practical look at the operational wall, and what has to exist on the other side of it.

3 min read